Social Access: India's 1st communications firm

Two of India's most popular media personalities, Lynn Dsouza, former chairman & CEO, Lintas Media Group and Meenakshi Menon, founder & chairperson of media audit company Spatial Access, have joined hands to create India first communications firm that will focus solely on the social sector - Social Access. CNBC-TV-18's Sumit Lakhotia reports.

Social Access launched on Thursday at the Radio Club in Mumbai with the theme 'Be the change'. The company aims at creating and executing communication strategies for NGOs. The event was marked by the presence of international achievers like Sarah Wilson, Mark Inglis and Abhilash Tomy to inspire the audience through real-time action. More than 300 people turned up for the event and joined in the celebration.

Speaking at the event, Mark Inglis, mountaineer & motivational speaker  said, "The great thing about Social Access is getting people to understand what's possible, and that's what we are doing."

Through their core values of responsibility, sustainability and collaboration, Social Access aims at becoming the bridge between the corporate and  social sector.

Sarah Wilson, founder and CEO, Adventure Coaching, New Zealand said, "People matter and the planet matters and we want to do something amazing about that. So, I am really happy, pleased to stand behind that and be part of that."